Global live events giant Presented by AEG announced a new ongoing effort on Thursday, called Climate Positive Touring.
With team members found in various organizational divisions, the initiative will primarily seek to reduce tour-related carbon emissions to net zero or better. It will work with AEG 1Earth, the corporate business continuity program, which releases the company’s annual Sustainability Report.
According to a press release, Climate Positive Touring is now operating a data-focused Venue Environmental Survey to identify and identify new environmental priorities and solutions. In addition, the project released the first part of its Green Touring Guide. Its recommendations will actively shape the way artists, venues and promoters innovate their works to be more environmentally conscious.
“AEG Presents has the capability and structure to really make a global impact in moving our entire business – with a traditionally meaningful carbon footprint – toward a zero emissions future,” said Jay Marciano, chairman and CEO of AEG Presents and COO of The AEG. “The company’s presence allows us to implement every level of live experience: from clubs and cinemas to arenas, world tours, and festivals.”
The news came as the company started their live event schedule back in high gear, especially in Colorado Red Rocks Amphitheater, where their subsidiary AXS acts as the exclusive ticket provider. It is also followed by Notice in April to compete with the same Green Nation Touring Program as Live Nation Entertainment.
“We’ve been working on this since the earliest days of finishing work. Now that live music is back, we can achieve our goals,” Amy Morrison, partner at Climate Positive Touring, told a press release.