Charlie XCX will play a metaverse concert on June 17, hosted on the Roblox platform. The concert, which begins at 7 pm Eastern, is the culmination of a five-week virtual event that includes mini-games and other digital challenges. Players can create pop star avatars and send them to the “Superstar Galaxy.” Completing the tasks will feature players on the leaderboard, with the winners invited to join Charli XCX on the virtual stage. Along the way, her avatar provides tips and inspiring messages. Fans can also watch replays of the show throughout the week.
The project is sponsored by Samsung — Charli XCX is now a “Team Galaxy ambassador,” according to a press release — and players navigate the space using the virtual Galaxy Z Flip3. Charli XCX said the partnership “will give [her] community access and ability to experience [her] in ways they have never done before, which is so exciting! ”
Elsewhere in Superstar Galaxy, fans can explore a virtual space station using their own Galaxy Z Flip3 smartphone. Users are guided by the virtual Z Filp3 device with messages from Charli XCX to complete challenges, explore the galaxy, and get tips on navigating the experience, and more.