input Salesforce of the growing list of companies leaning on generative artificial intelligence.
The company on Tuesday introduced Einstein GPT, an AI system expected to help salespeople, marketers and customer service agents do their jobs more efficiently, as well as detailed plans to integrate chatbots into Slack messaging system.
“The world is experiencing one of the most profound technological changes with the rise of real-time and generative AI technologies,” said Marc Benioff, CEO of Salesforce. in a statement. “This comes at an important moment as every company is focused on connecting with their customers in a more intelligent, automated, and personalized way. Einstein GPT … is another way to unlock the door to the future of AI for all our customers.
The company’s partnership with OpenAI will see three major steps in integrating the technology into its systems.
Einstein GPT will be integrated into Salesforce customer relationship management (CRM) products, with the goal of helping to create marketing emails and write support articles based on previous case notes.
Salesforce also plans to make ChatGPT directly in Slack, where it can, for example, provide summaries of sales opportunities and quick conversation summaries, to help users get up and running faster when they’re not in for a while. (Poor Slackbot seems destined to be out of a job before too long.)
“The ChatGPT app for Slack deeply integrates the power of OpenAI’s cutting edge large-scale language models with Slack’s conversational interface,” by Noah Desai Weiss, Slack’s product headquarters. “There is no more natural fit. It can provide customers [the ability to] tap into the collective knowledge of their organization’s channel archives.”
In addition, the company plans to launch a $250 million investment fund that will support generative AI startups.
Salesforce has not announced pricing or timing for the integrations. A pilot program is currently underway. (Slack users can join the waiting list for Slack OpenAI integration.)
While ChatGPT and its integrations with consumer-facing outlets, such as Bing, have got most of the spotlightcompanies like Salesforce with large troves of their own data can open up new avenues of usefulness for the technology.
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