EasyJet cabin crew recruitment campaign targeting the over 45s and ’empty nesters’

British airline easyJet is asking seniors to consider a major career pivot to help it deal with ongoing staff shortages.

The company said Thursday that it is encouraging “empty nesters” and “anyone looking for a new career challenge later in life” to apply for cabin crew positions.

Over-45s have a “wealth of life experience” that makes them ideal candidates for the job, easyJet said, with many people in this age group having developed transferable skills such as service to customers and managing people in their working lives.

EasyJet said that since 2018, it has seen a 27% increase in the number of cabin crew members over the age of 45, and a 30% increase in those over 60 last year.

A survey of 2,000 British adults carried out by the budget airline recently found that more than half of over-45s want to start a new career once their children have left the family home.

One of easyJet’s new recruits, 59-year-old Neil, said in a press release on Thursday that he was following his 29-year-old daughter Holly into a career as cabin crew.

“I decided that I needed a new challenge and I wanted a job that I could enjoy and look forward to going to work every day,” he said. “Knowing how much Holly loved the job and with her encouragement I applied and found myself … training and I’ve loved it ever since.”

Michael Brown, easyJet’s director of cabin services, said in a statement that cabin crew roles are ideal for anyone with a “passion for travel and people. [who] want a job that is different every day.”

Airlines are still facing a staffing crunch

As demand for travel increased after the lifting of restrictions during the pandemic, Europe’s aviation industry is struggling to cope with the sudden surge in passengers. Many airlines downgraded their workforce to stay afloat as global COVID regulations wreak havoc on the travel sector, and have struggling to recruit staff quickly enough to keep up with the rise in demand.

EasyJet itself said in 2020 that it would have to cut around 30% of its workforce as the pandemic spread, and found itself. cutting many summer flights this year “due to the ongoing challenging operating environment.”

While there is a lack of staff which is felt throughout the global aviation sectorUK airlines and airports are facing additional recruitment hurdles, including a pandemic-induced backlog that has slowed the processing of government background checks, as well as a reduction in cabin crew. recruitment pool post-Brexit.

During the peak summer season, passengers face long queues and delays at Britain’s understaffed airports.

After the chaos of the summer, London’s Heathrow airport—the busiest airport in Europeimposed a two-month cap on daily passenger departures. Last month, the CEO of the airport warned that another limit on the number of passengers may have to be imposed during the busy holiday season in December.

British airlines have come up with creative ways to attract people to the industry, with easyJet and British Airways offers joining bonuses of over $1,000 earlier this year while they were scrambling to recruit summer staff.

Virgin Atlantic, meanwhile, has doubled down on its diversity and inclusion policies, offering freedom to its employees. show some tattoos and wear more gender-inclusive uniforms.

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