Elon Musk plans to buy ads to sell Tesla cars

Tesla Chief Executive Officer Elon Musk said the electric car maker will dabble in advertisements, a major marketing departure for the 20-year-old company.

“We’re going to try a little advertising and see how it goes,” Musk said Tuesday at Tesla’s annual shareholder meeting in Austin.

Tesla has long prided itself on word-of-mouth among its fan base to sell its vehicles. It builds a formidable brand without paying for traditional advertising on television, radio or in newspapers or magazines.

Musk is used Twitter, which he now owns, as a marketing tool for Tesla. Social media sites depend on advertising as their main source of income, for one thing newly appointed CEO Linda Yaccarino is expected to focus on.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *