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No one seems to personify Elon Musk’s “extremely hard-core.” Twitter 2.0 better than Esther Crawford, its director of product management who became internet famous for sleeping on the office floor.
Now Crawford, who survived several staff culling on the social media platform, has been released. However, instead of bitterness, he defended his decision to give up family time in favor of grinding it out for the billionaire owner of Twitter.
“The worst you can get from watching me go all Twitter 2.0 is that my optimism or hard work is a mistake,” he wrote Sunday in a Twitter post that has already been viewed 1.2 million times. people.
The worst you can get from watching me go all Twitter 2.0 is that my optimism or hard work is a mistake. Those who mock and mock should be on the sidelines and not in the arena. I’m so proud of the team that built through so much noise and chaos. 💙
— Esther Crawford ✨ (@esthercrawford) February 27, 2023
The November snapshot of the mother of three curled up in a sleeping bag and an eye mask placed next to her “rude“The hashtag #SleepWhereYouWork has sparked controversy for its alleged glorification of a corporate culture that requires constant self-sacrifice such that Twitter is about to lay off half of its workforce.
If your team is pushing around the clock to make deadlines sometimes you #SleepWhereYouWork https://t.co/UBGKYPilbD
— Esther Crawford ✨ (@esthercrawford) November 2, 2022
The first few weeks of Musk’s Twitter reboot saw Crawford’s co-workers repeatedly pushed out the door in typical headline-grabbing fashion.
One is apparently fired via Twitter after daring to publicly correct Musk, while fired software engineer Nicholas Robinson-Wall even promoted colleagues with “moral duty” in defiance of the new owner.
The explosion of his choice to spend nights at the office prompted Crawford in an obvious way express his love to his family: “I’m grateful that they understand that there are times when I need to go into overdrive to grind and push to deliver.” (Her husband called her a Exemplar for their children).
However, the photo landed at a time when sensitivity to US labor conditions rising, with new efforts to organizing companies controlled by known union-busters like Musk and Starbucks CEO Howard Schultz.
Twitter employees are once again starting to question whether it’s worth burning the midnight oil just to help Musk save a $44 billion investment Fought until very last to avoid: “Are you going to sacrifice time with your kids on the holidays for vague assurances and the opportunity to make a rich person richer, or are you going to take the,” ex-Twitter employee Peter Clowes asked rhetorically at that time before bail of the company.
Crawford took aim at the critics
Throughout this tumultuous period, Crawford remained a staunch defender of the whimsical vision, launching his scheme to charge users for what was once free. verification badge.
controversial at that timeMeta boss Mark Zuckerberg has now wrote the idea for her.
Crawford’s unwavering support for Musk may also be due to his own familiarity with the pressures he faces as an entrepreneur, having himself founded and run a software startup called Squad that he sold later on Twitter at December 2020.
In a profile of Crawford published last month, the Financial Times he is described as a “amazing leader” from the company’s old guard who can win Musk’s favor by challenging him tactfully behind closed doors.
When it was his turn to fall on his sword, however, Musk’s gladiator called out critics for being armchair generals.
He accused them of joking on the sidelines instead of “being in the arena” with him, a reference to a 1910 speech by Theodor Roosevelt famous in corporate America for praising society. doer of deeds. (Nike loved it so much, it became a commercial).
Now the mantle of Musk’s most loyal supporter on Twitter appears to have passed to Ella Irwin, Twitter’s head of Trust and Safety who Bloomberg recently described as “chief executor of Musk’s whims“.
Irwin replied Crawford on Sunday, acknowledging the brief but important role he played in helping the new owner. “Thanks for working so hard to help lay the groundwork for Twitter 2.0, Esther,” he wrote. “You will be missed.”
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