Experience MAGENTAVERSE at ARTECHOUSE – New York Family


the 2023 Pantone Color of the Year comes to life at ARTECHOUSE, the leading institution for technology-driven art experiences in New York City.

MAGENTAVERSE, the fourth annual collaboration between Pantone and ARTECHOUSE, a multi-sensory, immersive exhibit that celebrates and explores the depth of PANTONE 18-1740 Long live Magenta.

Experience an alternate reality without the need for a clunky headset. The one-hour experience centers around a 22-minute audiovisual show with a large, floor-to-wall panoramic projection and surround-sound technology that transports you into the living world of Viva Magenta .

“Through the intersection of art, science, and cutting-edge technology, we want to offer guests a multi-sensory experience that embodies and celebrates the unique and expressive. characteristic of Viva Magenta,” said Sandro Kereselidze, ARTECHOUSE Co-Founder and Chief Creative Officer.


Sara Walker, Senior Director of Marketing for Pantone, describes MAGENTAVERSE as “an unexpected and exciting color universe we look forward to sharing that combines the influences of art, design, science, and technology.”

In public view from Jan. 20 to May 2023, MAGENTAVERSE is an exciting and welcoming environment for casual art lovers and experts.

Children and young families will be delighted by the spectacle and interesting experience that feels more like a virtual reality than an art exhibit, which seeks to inspire creativity and change what is possible in intersection of technology and art.

ARTECHOUSE NYC is located at 439 W 15thth Street in a century-old boiler room under the iconic and historic Chelsea Market and considered one of the most technologically advanced art institutions in the world.

Experience the new installation for yourself any day of the week from 10am to 10pm until May. Children under 4 receive free admission, and discounts are available for families and residents of New York and New Jersey.



The former boiler room of Chelsea Market, at 439 W 15th Street in Manhattan.


Preview: Preview MAGENTAVERSE on its opening weekend, January 21-22. guest ARTECHOUSE.com for special preview pricing and information.

Total Time: Daily, 10AM – 10PM

Sessions start every 30 minutes and last an hour. The last session of the day starts at 9 pm.


  • General Admission: Starting at $25
  • Anytime tickets: $30 (Choose a day, visit anytime)
  • Children (4-15): Starting at $17
  • Children (under 4): Free
  • Weekday Family Pack (2 adults, 2 children): $72
  • Students and Seniors (65+): Starting at $18
  • Military & First Responders: Starting at $18

New York and New Jersey residents: get $5 off admission Monday through Friday with proof of residency. Access exclusive offers, unlimited visits to ARTECHOUSE NYC, 10% off merchandise, and more with the purchase of an annual pass.

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