Frontier Airlines has launched a all-you-can-fly pass for summer travelwhich can pack the carrier this vacation season.
The discount airline charges $399 for its GoWild! Summer Pass, which gives shoppers unlimited flights (for one cent each) for five months between May and September. All domestic and international routes are included, including Puerto Rico, Mexico and Latin America.
Bag and assigned seat fees still apply. And travelers can’t earn frequent flyer credits on their flights.
In a business move reminiscent of Moviepass—but for the skies—passes are being sold on a first-come-first-served basis and Frontier hasn’t said how many it plans to offer.
Passholders should be flexible, too, as tickets are only available for booking the day before flight departure for domestic travel and 10 days before flight departure for international travel- and subject to blackout periods.
The pass will also auto-renew at the end of the summer unless it is canceled at a rate higher than $399. GoWild passes all year round usually retails for $1,999 and the summer pass usually costs $999 per year.
Frontier is looking to stick in people’s minds after this proposed merger with Spirit Airlines Disruption last summer, and may be looking to improve its reputation after Southwest Airlines’ terrible performance during the holiday season.
It could also be a bit of a reputational fix as Frontier is one of six airlines (and the only US) to agree to the refund of more than $600 million of travelers last year in a price settlement by the Department of Transportation.
Learn how to navigate and build trust in your business with The Trust Factor, a weekly newsletter that explores what leaders need to succeed. Sign up here.