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input Google of the number of tech companies that offer blue check marks on user accounts.
The company introduced a new feature for Gmail intended to warn people against scammers, allowing companies to verify their identities and add a blue tick next to their name in people’s inboxes.
The program is an expansion of Google’s Brand Indicators for Message Identification (BIMI) initiative, which Google began testing in 2021. There is no charge for the feature.
“Strong email authentication helps users and email security systems identify and stop spam, and also allows senders to leverage their brand trust,” the company said. wrote in a blog post. “It increases trust in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone.”
Hovering over the check mark will invoke a popup for Gmail users, which reads “The sender of this email confirms that they have [the domain was sent from] and the profile picture logo.” With a link for more information.
The feature should be live for users by the end of the week.
Google’s embrace of the blue check mark comes at a time when its significance Twitter became chaotic. Once a signal that an account is real, it is known as a “badge of shame,” along with some Twitter Blue subscribers (who pay $8 per month for checking) found themselves ridiculed. (The app’s researchers even found evidence that Twitter might add a toggle to allow subscribers hide the check from view.)
FacebookAlso, the feature was added, charging people $12 (or $15 in Apple and Google devices) for the badge. Reactions to that feature became lukewarm also, as critics say it is just an attempt to buy power.
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