How Hailey Bieber Made Her Own Rules in the Beauty Industry


Launching a beauty brand is something I’ve wanted to do for years, but I knew there had to be a mission behind it. I talked about how I felt pressured to look a certain way, so I wanted to create a brand that changed the conversation about beauty and perfection. Too many people in the world are trapped by unrealistic standards of perfection, and at Rare Beauty, we are on a mission to help everyone celebrate their individuality by redefining what is beautiful. meaning.

First of all, I love what I do, so that’s a big motivation. What keeps me going is knowing that if I continue to use my voice and my platform to break the stigma of mental health, that I will reach the young people who need to hear this message. That’s why I’m so dedicated to not only raise funds through the Rare Impact Fund, but to use my platforms to provide mental health resources to young people.

We aim to make real changes in the beauty industry by helping to break the stigma around mental health and increasing access to mental health support and services.

There is power deep within yourself, and you will find it if you don’t give up on yourself and if you can be vulnerable and ask for help.



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