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The ongoing initiative to make single-use plastic a thing of the past has broken new ground with Cove, the world’s first biodegradable water bottle.
The Cove water bottle was an effort five years in the making. Diplo, Ellie Goulding and KygoPalm Tree Crew is among the company’s high-profile list of early investors.
It is not surprising that artists support the future of environmentally friendly water consumption as the technology is highly sought after by festivals around the world looking to reduce the hard size of their carbon footprint.
But Cove’s reach is likely to extend beyond the festival niche. Most major retailers have already expressed interest, according to Cove’s Founder, Alex Totterman.
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The company raised $20 million in 2018 to bring the product to market, but the path forward in the years since has encountered some obstacles. In addition to a supply chain crunch in the wake of the pandemic, the company experienced a rigorous trial and error period in its effort to bring polyhydroxyalkanoates, or PHA, into bottled form. PHA is a polymer that can be dissolved in water or soil without causing environmental toxicity, and it is the material at the core of Cove’s potential future success.
As for how the company’s product compares to the familiar plastic container, Tottman says the Cove is almost unrecognizable. “If someone gives it to you, you probably don’t know that it’s not a plastic bottle,” he said Bloomberg.
Cove bottles are expected to retail for $2.99 and they are launch on December 1.
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