Rich Fayden is known as a singer-songwriter who can combine modern sounds with retro influences, creating songs that resonate with generations of music fans. And his production style is no different.
Fayden recognized that the biggest producers in the world found success by reworking the classics, so he dug through the crates and chose an old-school groove to work his magic on.
Back in 1988, pioneering new jack swing artist Bobby Brown released “Don’t Be Cruel,” which charted as a pop crossover on Billboard’s Hot 100 chart that same year. Fayden has reworked classic R&B, producing dark, brooding soundscapes reimagined for today’s dancefloors.
“Staying with what works while not detracting from the outcome is often the hardest thing an artist can do,” Fayden says.
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In a style similar to chart-topping dance music trio MEDUZA, Fayden stunned with his rendition of “Don’t Be Cruel.” Fayden transforms Brown’s vocals, and they are dramatically lowered for an eerie effect, increasing the tension before a sultry midtempo drop.
Check out the new track below.