Liver King leaked steroids emails prompt apology from YouTube ‘primal living’ guru with $100m fitness empire

[ad_1]

Can living on a diet of raw meat and leading a “caveman” lifestyle make you look like Dwayne “The Rock” Johnson? Probably not without steroids, it turns out.

An internet-famous ‘primal living’ guru, dubbed the Liver King, has wrongly convinced his millions of followers worldwide the YouTubeTikTok and Instagram that his jacked physique is only due to his unusual eating habits and strict fitness regime.

The “ancestral” lifestyle he and his wife supposedly follow is meant to achieve “strength, health and happiness” and includes living according to the “nine ancestral tenants”: eat, sleep, move, shine, connect, cold, sun, fight, and bond. He ate raw liver, bone marrow and even bull testicles.

Apart from social media, Liver King already makes $100 million a year selling protein supplements and dried animal organs under his ‘Heart & Soil’ and ‘Ancestral Supplements’ brands – his store is worth $30 to $65 per bottle for capsules with grass-fed meat. liver.

The 45-year-old, whose real name is Brian Johnson, previously denied any accusations of steroid use, telling Mark Bell’s Power Project Podcast: “I don’t touch things. I haven’t done those things yet. I don’t do things. “

Johnson’s facade, however, has now fallen badly. In a video uploaded to his YouTube he revealed: “I lied, and I misled a lot of people…Yes, I have been on steroids, and yes, I am on steroids, monitored and managed by a you are a trained hormone clinician.”

The influencer admitted that he takes 120mg of testosterone per week, and apologized for misleading his followers and claiming that he was “all natural.”

Before his confession, Johnson was called out by another YouTuber called More Plates More Dates, who posted a one hour video which exposed the influencer’s use of steroids, which cost him $12,000 a month.

It includes a leaked email from Johnson to a nutritionist confirming his steroid use and asking for more, and the results of a blood test.

Why did Liver King lie?

Johnson blamed his actions on his insecurities: “If I talk about the 85 percent of the population that suffers from self-esteem issues, that’s me. I’m in that statistic.”

The persona, he says, is an “experiment to spread the message [and] to bring awareness to the 4,000 people a day who kill themselves, the 80,000 people a day who try to kill themselves,” adding that his “fight” is to promote “ancestral living” as a solution.

Johnson also admitted that he wasn’t fully aware of the consequences, saying: “Before social media I was rich and unknown, and after social media, I’m still rich but unknown… eye of public.”

Our new weekly Impact Report newsletter will examine how ESG news and trends are shaping the roles and responsibilities of today’s executives—and how they can best navigate the challenges. Subscribe here.

[ad_2]

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *