[ad_1]
Lyft has officially discontinued shared rides, the latest change made by the ride-hailing company’s new chief executive officer in a bid to revamp the platform to compete Uber Technologies.
“The problem with shared rides is that they take people out of their way,” David Risher said in an interview Thursday. “At some point you have to pay attention to what your customers want.”
It’s one of a slate of product changes Risher has made since taking over as CEO in April and marks the end of a phase that has come to define the ride-hailing industry. San Francisco-based Lyft was the first to launch shared rides in 2014 and Uber later followed suit. Pool.
The companies halted pooled rides during the pandemic and gradually introduced the service in select markets last year. Uber is still working on reviving the carpool service, which is now called UberX Share. “I think that’s an example of two different companies looking at a problem and coming up with two different answers,” Risher said. “I think we’ve come up with one that customers prefer.”
Lyft also aims to boost airport rides, which make up about 10% of all trips, by making it easier for customers to pre-book a ride. Riders now have the option to hail a Lyft once they land from a flight, as opposed to ordering upon arrival at the ride-share pick-up area, Risher said at a company event in New York showing the new features before the summer. travel time. Lyft also announced a new calendar integration feature that pulls flight details and sends push notifications to customers to book a ride.
[ad_2]
Source link