Mark Zuckerberg created a team to catch up with ChatGPT

The chatbot battle is heating up, and Mark Zuckerberg explained that Meta Platforms is also focusing on tools powered by artificial intelligence.

“We are creating a new top-level Meta product team focused on generative AI to turbocharge our work in this area,” Meta Chief Executive Officer Zuckerberg said Monday in a post on Instagram. “We have a lot of groundwork to do before we get to truly futuristic experiences, but I’m excited about all the new things we’ll be building along the way.”

Currently, he said, the company is trying to use the technology in text-like chats in Meta’s messaging apps WhatsApp and Messenger, and in visual filters for photos and videos on platforms like Instagram. “We will focus on developing AI personas that can help people in different ways,” he added.

On Monday, social-networking rival Snap Inc. said it has released an AI-enabled chatbot powered by OpenAI’s GPT technology for its subscription members in Snapchat app. Snap’s news is the latest entry in the race to offer digital tools that can answer users’ questions in a natural language format, following similar attempts released from internet heavyweights such as . Microsoft corp. and Alphabet Inc Google.

The newly formed Meta product team will include many employees from teams that were previously scattered throughout the company. The group will be led by Ahmad Al-Dahle, a machine learning and artificial intelligence executive at Meta, according to a spokesperson. Al-Dahle will report directly to Meta Chief Product Officer Chris Cox, a sign of the social media giant’s intention to further integrate this type of technology into Meta’s various products.

Zuckerberg’s latest post echoes comments he made on Meta’s earnings call earlier this month — that the company is focused on infusing AI into messaging, its advertising business and its decision-making algorithm. what content people see. Facebook and Instagram. “We are focused on efficiency and continue to streamline the company as we can make these priorities,” he said at the time, just a few months after firing 13% of Meta’s workforce.

And last week, the CEO exposed a large language model called LLaMA, a research tool for creating AI-based chatbots and other products. The company plans to make the technology available to AI researchers, a decision that will allow outsiders to see more clearly how the system works, tweak it to their needs and collaborate with stakeholders. that project.

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