MELVV On The Promise of NFTs: “Ownership Finally Returns to Musicians” – EDM.com

You can roll your eyes and call NFTs “BS” all you want, but their potential for musicians is undeniable. And no matter how many of those in the dark write them down as crazy without a Google search, independent artists will happily continue to reap the rewards.

Such is the case with MELVV, a popular electronic music producer and DJ who performs at many of the nation’s most coveted music festivals, such as Coachella, Electric Forest, and Lollapalooza. He, like many other artists, recently discovered a secret love of NFTs after a life cycle of being bitten by a snake with a major record label.





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