NFL Announces Apple Music as New Super Bowl Halftime Show Partner

The NFL has Office has partnered that Apple Music is the new presenting sponsor for the Super Bowl Halftime Show. This is a multi-year deal in which Apple Music replaces Pepsi, which their relationship ended with the NFL for the Halftime Show earlier this year after a decade of presenting the Halftime Show.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. “We couldn’t think of a more fitting partner for the world’s most-watched music show than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

“We look forward to more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats.

Pepsi’s Halftime Show events are headlined by Beyoncé, Katy Perry, Bruno Mars, Lady GagaColdplay, Justin Timberlake, Maroon 5, Shakira and Jennifer Lopez, the Weekand finally, this year Emmy-winning dr. Dre, Snoop Dogg, Mary J. Blige, and Kendrick Lamar event.

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