E3’s 2021 showcase took place mostly online, in line with concerns surrounding the COVID-19 pandemic. Nintendo opted out of co-streaming the event from the official Twitch platform, and warned that co-streamers could receive DMCA copyright strikes for streaming E3 due to licensing issues for the music used by festivals this year.
Microsoft has actually acquired the shipping rights as well for all music used in the past event this year, even if the rights expire in a year. If co-streamers don’t delete their VOD (video on demand) before the end of a year, they could receive DMCA copyright strikes.
The gaming giant Nintendo chose to avoid the issue entirely without getting the rights, and instead issued a firm statement in Japanese, which was later translated via the official Twitch Twitter account:
“Nintendo tweeted from their official account that co-streaming of the current event is not allowed, varying from previous years. While / twitchgaming has permission to air the show, we will not air the event because it is not possible to -co-stream all producers. ”
Nintendo intends to continue to focus on its Nintendo Direct stream, but that could prove to be a challenge for the company’s future games and their developers, as many streamers like Valkyrae are sharing in gaming news is a useful channel for game studios seeking to break through mainstream popularity.
Music streaming rights remain a plague on the Twitch platform, which it still is locked in a fierce battle along with the DMCA regarding music streaming rights.