Two New York Moms Bring Moms Postpartum Support Subscription
I recently spoke with a friend who moved to Amsterdam from New York and gave birth to her second child around the pandemic. While both births were good, her postpartum experience between the two births was very different. She doesn’t have child support #1 while postpartum support is huge in her new European city. Here in the US, there is no significant attention to maternal health and mental health, which, as many mothers know, become secondary when the baby is born.
Jane Baecher and Ariana Saunders understand very well that postpartum support is important for new mothers, especially after Jane has experienced postpartum childbirth challenges. With knowledge and in -depth research and linking of Eastern and Western philosophies, they have collaborated with Eastern medical doctors and practitioners to bring mothers together. Anya.
I chatted with them recently to find out what motivated them to start this new business and learn more about Anya.
What inspired you two to get started Anya?
Jane: When I was pregnant, I spent 9 months preparing for pregnancy and childbirth – reading books, attending classes, visiting my doctor and building my baby registry. But I didn’t know I had to prepare for what I was going through afterwards. After giving birth, I struggled in ways I didn’t see coming. How to deal with sleep deprivation, increase my milk production, recover from hair loss or deal with the general exhaustion I feel — so much difficulty and I don’t know where to look for answers or solutions.
Our culture pays little attention to the needs of women after birth. After pregnancy, attention shifts entirely to the baby, leaving new mothers and their health needs neglected. This is not the case around the world. In most other countries, there is a system of support for women at this stage: from family support to rich cultural traditions focused on foster care and recovery support for the mother. I’m doing research – it’s unbelievable to discover ways that other countries are focusing on maternal health and nutrition for well -being. I explored the Indian and Chinese markets to find traditionally used herbs and ingredients for postpartum healing and brewed and developed medicines that I couldn’t find and needed so much for myself. But this is completely unrealistic-no new mother has the time to spend 24 hours creating recipes to help her heal. Women need to be aware of and have access to solutions that can make a meaningful difference in their postpartum health, and I am determined to make that happen.
When I started building Anya, there’s only one person I know who can help make it happen: Ariana, my best friend since we’ve been together at Cornell school. After starting our careers together at Bloomingdale’s, he went on to create data -driven and analytics -driven strategies with goop, One Kings Lane and J. Crew. I lived this experience of being a mother and had a deep connection to what the women I knew wanted; Ariana came to expand on this and find the data we needed to help as many women as possible.
Ariana: We then studied research on postpartum care in the U.S. and found out how women lack adequate knowledge and solutions on multiple levels. We surveyed thousands of women about their postpartum experience and the results were overwhelming. We built Anya to address what women need, and speak directly to them to make sure we develop solutions they lack. In response to the key challenges that women tell us they face, we work with experts to develop products for energy, lactation, postnatal nutrient gaps, skin issues, hair loss and more. yet, everyone is provided with a monthly subscription plan, to combine these solutions in one place and take the research and questions off the plate of new mothers. Our goal is to help women feel better during this amazing transition, and to make their lives easier- that’s what we address with Anya.
When you interviewed 2,000 more mothers on their postpartum stories, what kind of experiences did you tell?
Clearly women cannot find effective products that help them with their postpartum journey, or that feel safe to take while breastfeeding. From hair loss to fatigue and the challenges of breastfeeding, many women say they don’t find it helpful. What goes into our body while breastfeeding is so important during pregnancy, and 86% of women told us they turned to their OB/GYN and medical practitioners to guide their health decisions and solutions. While regular doctor’s appointments during pregnancy fall short of just one postpartum visit, we know to instill the confidence that everything is important. Anya Products should be examined by a physician. The women also told us that they were having a hard time getting enough nutrition. Of those who continued to take vitamins, 90% continued their prenatal despite the nutritional requirements for postpartum recovery and while breastfeeding were different. At a time when regularity and balance in your diet can be very challenging, it’s important that we help you be able to meet nutritional needs more quickly. Everything from our products to our interior and our Recovery Plan has been developed with confidence and ease going forward.
There is a huge gap in information and education. Many women have told us that they hope to have clear guidance on what to expect after childbirth as they do during pregnancy. We are determined to end the Google rabbit hole and provide reliable information to help women prepare for postpartum. We knew we needed to build a single resource with women’s health experts where women could find the information and solutions they needed, all in one place.
Compared to other countries, such as Europe, the US has no postpartum care that benefits mothers and families – how Anya help with this care?
There are many areas that lack maternal support in the U.S., from policy and legislation to health care and social perspectives. Our goal with Anya is to show women that their postpartum health is important, and that they have access to information and solutions to help them prepare for and navigate the critical 12+ months of postpartum recovery.
If accessing medical practitioners can be challenging, we want to send the experts and their advice directly to women. We connect Eastern and Western philosophies by collaborating with health practitioners, including OB/GYNs, pediatricians, nutritionists, herbalists and doulas, to understand the vital needs of women after childbirth. We’ve created an expert-developed arsenal full of what women ask these practitioners the most, and the guidance they want to equip new mothers. These partners are also involved in step by step in improving our products, and in creating a first -class postpartum recovery plan.
89% of what determines our health happens outside of the clinical space. Sleep, nutrition, mental and emotional health are all important factors that are often not addressed in the doctor’s office. We focus on key issues experienced by postpartum women such as malnutrition, fatigue, breastfeeding challenges, hair loss, skin repair, and mental and emotional health challenges, providing women with reliable guidance and safe breastfeeding, doctor -reviewed solutions to cope. these challenges.
We’ve built your postpartum plan, so you don’t have to. We have created 8 internal and external solution products that address important postpartum issues, and created a monthly recovery plan that evolves to address each stage of postpartum recovery. With Anya, we allow women to play an active role in their health and well-being after childbirth.
What are the next steps for you both and Anya?
The response we received at our launch was phenomenal. To provide women with comfort and support and help them feel better at a crucial time is exactly why we started this, and we are excited to continue to reach many expectant and new ones. mother. We see many things in the universe Anya. Anya of women in many ways. We are focused on making support accessible to more women, by partnering with insurance platforms and employers to reduce costs and by launching our non-profit efforts. We are honored to be able to work with Freida Pinto, Anya’s Chief Impact Officer, who is in the midst of her own postpartum journey, and is enthusiastic about using her platform to further maternal support and lead our giving back efforts to help mothers in need.