Prada Kicks Off the Terrible Era With a Terrible Way to Wear False Eyelashes

Maybe the devil doeth wear Prada.

To debut the spring / summer 2023 collection in time Milan Fashion Weekthe Italian label decided to tap the terrible weather early, as models stuck on the runway with hideous fake lashes that completely cover their eyes.

The falsies are not only placed in a downward facing direction but they are so high, they graze the cheekbones of the models, creating a dark shadow that only adds to the creepy factor. If anything, they look like haunted dolls or like the spitting image of a woman from a 2004 horror flick, The Anger.

While the models’ eyes certainly drew attention, the rest of their makeup looked natural—not a crazy lip, colorful eyeshadow or heavy eye contour.

and makeup artist Pat McGrath it was meant to be that way.

“The eyes are dressed in custom faux lashes with deliberate shape and placement,” she said. Vogue on Sept. 22. “Paired with understated glowing skin and a bare lip, this look redefines what it means to add a faux lash. Different drama—it’s the perfect accessory for the collection.”

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