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You’ve probably heard about the TikTok-ification of music, with every new trend and buzzy artist seemingly originating from the addictive social media platform. Well, get ready for the TikTok-ification of music streaming, as it were Spotify officially revealed the redesigned home page that takes a whole bunch of notifications from Gen-Z’s favorite app.
Wondering what such a thing looks like? Is Spotify trying to compete with TikTok? How does this change for you? Here’s everything you need to know about Spotify’s new TikTok-like vertical discovery feed.
Where Will the New Page Live?
The new feed is the default home view of Spotify’s mobile app. The page is not available on other devices such as desktop.
What’s Different About Spotify’s Vertical Discovery Page?
Right now, when you open Spotify on your phone, you’ll see some suggested songs, playlists, and artists. There is a lot of content – enough to fill a good few scrolls – but there is a definite bottom of the page. Once the new update goes into effect, however, content limitations will be a thing of the past. New suggestions will appear as long as your fingers can scroll. That’s where the TikTok comparisons begin; think of it as your Spotify “For You Page.”
Beyond endless content, the new feed also brings a fresh look. Instead of rectangular skins for songs and squares for playlists and albums, each proposal has a dynamic, multi-media card that takes up most of the screen. Videos, release information, and Canvases (those small visuals that play during a song) are shown as a preview of track plays. Spotify claims that this will make for a more visual and useful browsing experience.
Will Spotify’s Vertical Discovery Page Affect Podcasts?
Yes! Your favorite podcasts also get a new visual and dynamic treatment. Videos and graphics will play automatically, giving you a snippet of an episode or movie.
Is Spotify’s Vertical Discovery Page Changing My Shortcuts?
Fortunately, while the new feed overhauls most of the home page, your shortcuts remain untouched. Your favorite and most recently played playlists are still at the top of the home page, right where you expect them to be.
Does it have anything to do with AI DJ?
It sure does! Built into the new feed is a new AI-powered DJ, which will personally curate playlists and feeds for you based on your preferences. It will recommend new things to check out and re-introduce you to forgotten favorites while making the best FM radio sounds in the morning.
This feature is not yet available to everyone, although Spotify has announced that it is pleased with the reaction so far and is working on expanding its availability.
Is Spotify’s Vertical Discovery Page a TikTok Rip-Off or Not?
Somewhat, but not really. It would be crazy to directly state that Spotify does not take inspiration from TikTok and its great success, but at the same time, it does not have direct competition with TikTok. The goals of each platform are still different and users go to each for different, unique needs.
Will the change pay off for Spotify, though? Only time will tell. One could argue that such a behemoth of a company wouldn’t make this significant change to its user interface if it wasn’t sure of its success, but stranger things are happening in the corporate world. . We’re not predicting that this will be the “New Coke” of the streaming platform or anything, but change is always a tough sell.
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