Why I’m Investing: Tony Hawk investing in Holey Grail Donuts


Holey Grail Donuts began as a “Sunday ritual” for sisters Nile and Hana Dreiling, who would serve up hand-fried taro donuts out of a little red trailer in Kauai, Hawaii. This ritual quickly created a cult following, leading to hour-long waits starting at 6:30 a.m. to taste the donuts featuring more than 60 Hawaiian flavors made from local ingredients. ingredients, such as organic taro, coconut oil, and cacao.

Among the cult following is pro skater Tony Hawk, an entrepreneur in his own right as the owner of a skateboard brand. Bird house. Hawk joined as an investor in Holey Grail as part of the company’s recently completed Series A round, which raised $9 million which is set to expand to mainland Los Angeles locations.

Hawk recently shared more on luck about his decision to invest in the company.

  • dash: Holey Grail Donuts
  • location: Hanalei, Hawaii
  • Year built: 2018
  • PURCHASE: Declined to disclose
  • The investment level: Series A
  • Number of employees: 36
  • Some big investors: Craig Shapiro of Collaborative Fund, Lee Fixel, Tony Conrad of True Ventures, James Freeman (Blue Bottle), Ligaya Tichy (Yelp, Airbnb) Christopher Kostow (Michelin-star chef), Hass Hassan (Whole Foods), Stephan Jenkins (Third Eye Blind), Yves Behar (Designer, Fuseproject), and Matt Mullenweg (WordPress)
Holey Grail operates stores in Hanalei and Honolulu, in addition to a popular food truck in Waikiki.

Courtesy of Holey Grail Donuts

Why he invested, in his own words

I’m always on the lookout for delicious foods, and I’m especially excited when I see someone making a creative take on food I know and love. When I discovered Holey Grail Donuts, I was immediately intrigued. It represents everything I look for in the foods I love: great taste, first and foremost, but made with better quality ingredients than your average donuts. They are actively reinventing many aspects of the donut industry with an authentic approach to sourcing and production similar to some of my favorite coffee shops and restaurants.

For me to be excited to invest in a food business, the starting point is that the product tastes good. I’m also conscious about what I put in my body, so the combination of tasting something delicious, and knowing that it’s actually made with quality ingredients I don’t have to feel sad. -an about food, is the perfect combo. Holey Grail Donuts are made fresh for each order, so they’re hot and crispy, without being too oily or greasy.

It is also made with taro, an ancient root crop grown throughout the tropics that is full of vitamins and antioxidants. And you won’t find Holey Grail donut flavors just anywhere; they rotate their menu weekly with seasonal ingredients, so you’ll almost always try something new and different with each visit. I still love a classic donut, but using local ingredients that are in season to create donut flavors like North Shore (local tangelo, turmeric, black pepper) and Lydgate Farms (local vanilla bean glaze garnished with cacao nibs and acerola cherries) is an experience. worth looking for.

Ultimately, as an investor, I ultimately look for businesses that can grow and succeed. Location-specific food businesses can be tricky, because some of the best places are those that reflect and support the communities in which they live. lead them to success. They plan to stay true to their Kauai roots by sourcing certain ingredients like their taro from farmers in Hawaii, and by building their supply chain for local products and ingredients. wherever they go. This method ensures that the donuts and experience always remain fresh and interesting. And I’m proud to be along for the ride.

This is an installment of Why I Investa series featuring famous investors from all different backgrounds and industries, revealing what inspired them to invest their own money in a new business.



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